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From Zero Audience to a Thriving Business: Essential Tips for Online Coaches

Online coaches, health and fitness experts, and wellness practitioners have tremendous value to deliver. However, building your audience, establishing your brand, and cementing a visible place in your industry is not easy. David speaks to Laura Wood of the Wellness Business Hub about how to know if you actually have knowledge that people will find helpful, how to grow your audience, the importance of integrity and reputation, and particularly: how can anyone have expertise in so many different areas. Laura shares advice from her 15 years of experience in helping wellness practitioners grow their businesses online.

What is a credit card BIN number?

A BIN number, which stands for Bank Identification Number, is made up of the first 6 digits of a credit card number. These first few digits of the credit card contain information about the card such as which bank issued it, and the country it was issued from. David explains what you should know about credit card BIN numbers, and also how they can be an effective in spotting fraud.

How to fight Item not Received (Services not Rendered) chargebacks

The third and final in our fighting chargebacks series is how to fight item not received or services not rendered chargebacks. While winning a chargeback is always an uphill battle, these are some of the easiest to win chargebacks because all you really need to do is prove that the customer received what they paid for. In fairness, with some businesses it's easier to prove than others. David provides examples of different types of businesses, and how you can work to prove a customer received what they paid for.

How small businesses can use AI to compose and respond to emails

In this episode of the podcast David speaks to Rob Pacinelli of The Best Media to learn how small businesses can use AI to automate the composition of emails. In particular, David talks to Rob about quality control and how you can protect your brand and reputation while still taking advantage of some of the automation benefits that AI offers.

How to fight (and prevent) fraud reason code chargebacks

For e-commerce and card-not-present merchants fraud chargebacks are usually the hardest ones to win. The challenge is that you have to prove the cardholder is who they say they are, and that they actually ordered the item or service in question. Ultimately, if the cardholder didn't actually buy the item or service in question you can't win, so in this discussion David also talks about ways to validate orders.

How to get a merchant account if you operate a business in the construction industry?

Some businesses are harder than others when it comes to establishing a credit card processing solution. Surprisingly, construction and contracting businesses can sometimes have a problem with banks and processors holding onto their cash. In this video David explains why construction companies can sometimes run into a problem when opening a merchant account with a payment processor, and what you can do about it.

How to lower your chargeback ratio

Merchants have to keep chargeback percentages under the allowable Visa and Mastercard chargeback thresholds. (For more info on chargeback thresholds see: https://www.merchant-accounts.ca/visa-and-mastercard-chargeback-thresholds-2023.php). The problem is that some types of businesses simply get more chargebacks than others. David explains a strategy that some businesses can employ to lower their chargeback ratios, and prevent you from ending up on a Visa or Mastercard chargeback mitigation program.

Why do company financials matter when applying for a merchant account?

Most credit card processors will ask for a copy of the most recent balance sheet and profit and loss statement when you apply to get a merchant account. David explains why payment processors care about company financials, how it can impact your application, and what you can do if the financials for your company are not as good as you'd like.

Don't accept getting declined (without a good reason)

Merchants can get declined for a number of reasons like bad credit, a high risk product or service, or the risk of chargebacks to the credit card processor is too high. However, you should always be able to get a clear explanation of why you were declined. A good strategy is to always find out why you were declined, and specifically: what you should work on improving in the future. If your credit card processor can't tell you why you were declined this is a sign of a bad credit card processor.

Is it possible to bill a US customer in Canadian dollars?

When you are selling to a customer that's located in another country you don't need to worry about exchange rates. If your customer is from another country (like a Canadian business selling to a US customer) you can issue the charge as normal. The customers card issuing bank will calculate and assess any exchange rate that is necessary. You will receive the exact amount of money that you expect. David also explains the option of multi-currency processing so that there is no exchange because you actually can choose (if you want) to charge your foreign customers in their local currency.

How often can you ask for a rate reduction?

It's completely reasonable to revisit the fees that you pay once in a while. However, in fairness to the processor there has to be some reason why your rate should be lowered. In this video David explains when you should ask for a rate reduction, and how you should approach the conversation so that you can build a compelling reason and increase the likelihood that the processor will agree with your request.

What are MCC Codes?

MCC stands for Merchant Classification Category. Every type of business that accepts Visa or Mastercard has a MCC code associated with their business. David explains why the MCC code used for your business can impact the approval rate for your transactions (the wrong MCC code can result in more declined transactions), as well as the costs that you pay when opening your merchant account.

Ask for References When Finding a Payment Processor

When you work with a payment processor it becomes a long-term partnership. It requires a deep integration if you're doing e-commerce payments, and will have a long-term cost impact on your business. Outages are problems along the way can cause a major issue. In this video David explains when and how to look for references when searching for a payment processor for your business.

How To Use Pre-Authorizations To Reduce and Eliminate Fraud?

Pre-authorizations are one of the best tools available to prevent fraud. A pre-auth will enable you to return security results for the order, such as AVS and CVV security checks. More importantly, it gives you a chance to evaluate the order and determine if you want to accept the sale. You are fully protected because you can't get a chargeback until you capture the funds from the pre-authorization.

You can actually Win Chargebacks if you do these things right. A discussion on how to win chargebacks with Chargebacks911.

It often seems difficult or impossible to win chargebacks. In this episode of the podcast, we speak to David Pirtle of Chargebacks911, where he explains that the information you provide, how you organize, and being concise can be the difference between winning and losing.

How Snapwrite Uses AI to Automate the Creation of Product Pages for E-commerce Websites

David continues to interview experts who have learned how to practically apply AI to e-commerce businesses. In this episode David speaks to Athiya Rastogi to learn how she built Snapwrite with her co-founder, and how it's helping brands, retailers, pre-loved and vintage clothing merchants to leverage AI and run their business far more efficiently using this new technology.

Why Is It Harder To Get A Merchant Account If You Process Large Ticket (Expensive) Transactions?

If you sell expensive products or services you'll find that many payment processors want to hold back some of your funds in a reserve, or may even decline your merchant account application altogether. In this video David explains why this happens, and what you can do about it.

What Is 3DSecure?

There is a strong argument that 3DSecure (version 2) is the single best anti-fraud tool available to any online merchant. In this video David explains what 3DSecure is, how it works, how you set it up on your website, and different ways that it can be configured.

What is the Canadian Code of Conduct for Credit Card Processing?

Canadian merchants are protected by the Code of Conduct for the credit card processing industry. It's a set of rules that credit card processors must follow with the intent of protecting business owners from unfair pricing and contract practices. For example, it protects merchants from unfair price increases. In this video David explains the most important things that business owners should know about the code of conduct.

How To Lower the Cost of Shopify Payment Processing?

Some merchants that use Shopify express frustration over the Shopify percentage based fees that are charged per transaction. In this video David explains why payment processors charge percentage based fees (because of interchange fees and chargeback risk), and why most shopping cart software providers charge a monthly fee, but don't charge percentage based fees. He also discusses some options that some merchants have used in an attempt to lower their Shopify processing costs.

How to switch from one shopping cart software

David speaks to Vitaliy Naumenko of Cart 2 Cart, a shopping cart migration service that helps merchants to switch and port their data from one shopping cart software platform to another. Vitaliy shares advice not just on how to move from one shopping cart software to another, but also advice on which platforms to choose, and what to watch out for when migrating.

How e-commerce WORKS

Do you want to understand how e-commerce works? David explains both the technical components, and also the most important business considerations when building an e-commerce business.

How to Reduce Declined Transactions

One of the most frustrating ways to lose a sale is for a legitimate customer to run into problems on your orderform. In some cases a customer will try their credit card over and over, and it will be declined even though it's a valid card and a legitimate order. In this video David explores some of the most common reasons that credit card transactions get declined, what you can do to prevent that from happening.

Building Launchcart: E-commerce software that includes access to products to sell

David speaks to Greg Writer, Founder and CEO of Launchcart. Greg shares some insights into how he's working to launch a new platform in the e-commerce shopping cart software space, that addresses the particular problems that new entrants to e-commerce run into. Greg explains how they are working to solve those problems, and shares some interesting business insights along the way.

How is AI Changing E-commerce?

AI such as ChatGPT has, at an almost unbelievably rapid pace, make people aware that it's capable of so much more, and is so much better than most people realized. It's not that dissimilar to the advent of the internet and what eventually became the dotcom bust. Everyone knew it was tremendously capable, but how do you use it? How do you use these incredible tools to improve and grow your business? In this discussion David speaks to Wojtek Hoch about how AI is changing e-commerce.

Why is Credit Card Card Testing a Problem?

Card testing is an increasing problem for #ecommerce merchants. Fraudsters are constantly looking for ways to test cards. It's even a problem for payment processors, Visa and Mastercard. In this video David explains what card testing is, why fraudsters do it, and how to stop it, in addition to advice on how to get some of the fees reversed when it occurs.

Credit Card Processing for Small Business

David talks about the most important things for small businesses to keep in mind when setting up credit card processing. This includes staying away from long term contracts, avoiding cancellation fees, putting your best foot forward for approval, getting lower rates, having automatic rate reductions built into your agreement, and addressing technical concerns so everything works smoothly upon launch.

Shopping Carts and Payment Gateways: Understanding Compatibility

If you're building an e-commerce website, you don't want to spend all that money and have it not work. That can actually be a legitimate fear too, because if your project is not well planned you could run into issues. In this video David explains the concept of shopping cart compatibility, and how the e-commerce software that runs on your website connects to your payment gateway.

How much do International (cross border) credit card processing fees cost?

If you sell to customers outside of your country then you are doing international sales. This type of transaction, where the payment is across borders, incur extra fees from Visa and Mastercard. In this video David explains the criteria that determine if a transaction is cross border or not, and how much those fees are likely to be. (As well as touch on the topic of processing and settlement currencies).

Always enter the customers billing address when processing credit cards

We're often asked if it's necessary to type in the customers billing address (or the 3 digit CVV code on the back of the credit card). Technically speaking, the answer is no, you don't have to. However, when you don't enter the billing address (or the CVV code) you will detrimentally impact your approval rates. In this video David explains why this happens, and why you should (almost) always enter the

customers billing address when processing card-not-present payments such as e-commerce or

virtual terminal transactions.

Interchange Plus Pricing

Knowledge of credit card processing pricing models can save your business money. In this article we describe the Interchange Plus Pricing model for merchants. We'll compare it briefly to other models, state its advantages, disadvantages and give a practice example.

How to choose CRM software for an e-commerce business

There are many critical components to an e-commerce business, and it goes far beyond just having a website. How effective are you with the leads that you generate? How tightly integrated are your systems, and is your customer support on point? Your CRM platform is the central repository of your customer information, and it makes all the above things possible. In this discussion we speak to Michael FitzGerald of OnePageCRM to find out what businesses should keep in mind when choosing a CRM platform.

osCommerce: Version 4: re-building the classic open source e-commerce platform

osCommerce was one of the most popular open source e-commerce platforms of all time. It was free, flexible, and you owned it. However, it also had a lot of bugs which grew over time as the platform became dated. David interviews Vadym Gurevych and Vlad Malyshev, the minds behind the re-launch of osCommerce. The new version of osCommerce (V4) is a complete rebuild of the core engine and all modules. David also learns about the day to day working life of an e-commerce development team living and working in Ukraine during the invasion.

Lower Processing Costs with Recurring Interchange

Recurring transactions are seen as lower risk transactions, and have lower interchange costs. If your business does recurring billing you should make sure that you are taking advantage of this by coding your transactions properly, and ensuring that you are on interchange plus pricing. If you do this properly you'll instantly reduce your processing costs.

What is Interchange Optimization?

Businesses can save a lot of money by routing their credit card transactions intelligently. This technique is called 'interchange optimization'. If you process a high volume of credit card transactions to customers located in different countries the cost savings can be very significant. In this discussion David explains the concept of interchange optimization and how it works.

Using 3DSecure (version 2) to protect your business from chargebacks

3DSecure can be implemented in a number of ways, and is often a poorly understood service. In this episode David speaks to Josh Cohen from www.Paay.co, which is a provider of 3DSecure authentication services. We talk about the significant differences between the original and the updated version 2 of 3DSecure. Used correctly will certainly reduce fraud as a reason chargebacks

Why is it difficult for airlines and travel businesses to get approved for payment processing?

If you operate a business in the travel industry such as an airline, cruise line, tour operator or hotel business, it is often difficult to establish payment processing. In particular, these types of businesses must often post a lot of collateral (give money) to the payment processor to hold on hand to offset potential chargeback risk. In this video we explore why this happens and what you can do about it.

The difference between advertising, marketing and sales. How to win the customer buying journey

How do you win new customers? What is the intersection between advertising, marketing and sales? In the latest episode of the vlogcast we talk to Keith Walthers from Mad Ads interactive, who shares his expertise on the customer buying journey, and how to win more customers for your business.

The Journey: From realtor to podcaster, to e-commerce entrepreneur

The Journey is a series that tells the personal stories of business owners. Today we speak with Justin Loncaric, a career realtor and serial entrepreneur about the importance of finding the right expertise, what he learned when building his real estate team, a growing food delivery business, and his newest project helping home owners get interest free financing to perform much needed upgrades before selling their home.

How to use low code solutions to build complex e-commerce websites quickly, and on a tight budget

Building an e-commerce website can be expensive and overwhelming. It's of those areas it's really easy to spend money. In this discussion with Josh Bartolomucci from Foxy.io, we explore how to implement e-commerce websites quickly and affordably by using low code e-commerce tools.

Understanding future delivery risk in the credit card processing industry.

Understanding future delivery risk in the credit card processing industry. Why do payment processors have holdbacks or reserves on your merchant account? In this discussion we explain the concept of future delivery chargeback risk, and explore how to reduce the collateral held on your merchant account.

Everything to know about multi-currency payment processing

Everything to know about multi-currency payment processing If your business transacts across borders, how do you ensure that you've optimized your payments solution? Our CEO David Goodale sets out to demystify the most complex area of payments: multi-currency and cross-border e-commerce payments. This is a detailed exploration of everything to know about multi-currency payment processing.

When is a virtual terminal less expensive than traditional POS equipment? For processing card-not-present transactions.

When is a virtual terminal less expensive than traditional POS equipment? For processing card-not-present transactions. If your business takes orders over the phone, online, by fax - or basically in any way where the customers is not physically present, then a virtual terminal will be less expensive than traditional POS equipment.

New Mastercard Interchange Pricing as of November 1st 2017

On November 1st 2017 Mastercard made some big changes to their interchange rates which will impact credit card processing rates for e-commerce transactions. Standard e-commerce rates increased for Core, World, and World Elite Mastercard credit cards. At the same time, SecureCode and Masterpass enabled transactions for those same types of cards decreased.

How to address customer complaints stemming from international transaction fees.

Some card issuing banks have a fee that causes problems for online businesses when selling to international customers. We are talking about the extra international transaction fees that some card issuing banks charge to their cardholders. In these cases customers may complain if their credit card was charged more money than they expected.

The Difference Between Qualified/Non-Qualified and Interchange Plus Pricing

In the credit card processing industry the pricing models used can be very difficult for business owners to understand. The process of getting quotes and choosing a merchant account provider is difficult at the best of times, and especially so when different potential providers use different pricing models. However, you can make this process much easier on yourself if you understand qualified/non-qualified pricing, and how it differs from interchange plus pricing.

What is Visa Checkout?

There are an ever-evolving and increasing number of payment types that e-commerce merchants can implement to better satisfy and cater to customers. Visa has released a new payment method called Visa Checkout which helps make it easier for shoppers to quickly and easily complete a transaction when purchasing online.

7 common misconceptions about establishing a merchant account.

A lot of folks use aggregator services like Paypal because they are free and easy to get started with. However, what business owners don't realize is that getting a proper merchant account and gateway solution is actually very easy. In this article we explore some of the most common misconceptions people have about getting a merchant account for their business.

Why does Paypal freeze user accounts?

If you had to identify the most common complaint merchants make about Paypal it is probably that an account has been suspended or shut down without warning. What may be unexpected is that these complaints for the most part are without merit. The problem is that the person using Paypal did not understand the fact that Paypal is a payment aggregator, or what that could mean to their business.

Website Re-launch contest

After several months of concepts, iterations and testing we have finally launched the new version of our website. This is the fourth version of the Merchant Accounts.ca website since the original launch in January 2001. To celebrate the re-launch we've come up with a fun contest that will help us to ensure a smooth re-launch.

Question of the Day:

If I setup a CAD merchant account now, can I add USD processing later on if I need it?



When setting up a new account some of our customers become concerned about configuring their store in the best way possible. This can be challenging if you are in the startup phase because you often don't know exactly where your products or services may gain traction and become popular.



Fortunately, we work with our clients so that you can modify your account in any way needed.

Shopify Review

Shopify Review Shopify is an increasingly popular hosted shopping cart choice for many merchants. Of particular note, it is a home grown Canadian shopping cart that emphasizes ease of use and customer support. I've taken the opportunity to do a detailed review of the cart system.

The challenge of taking mobile credit card payments in Canada

Canadians have been slow to adopt mobile payments technology that will allow you to process credit card transactions using an iPhone, BlackBerry or Android phone. However, this is not the fault of merchants or business owners, but is largely because of a technology constraint that arises from the chip and PIN technology that makes Canadian credit card transactions more secure.

Canadian Based Businesses Can Finally Take American Express Payments in USD

American Express has finally provided a solution that will enable Canadian merchants to take AMEX payments online in US dollars. The solution is late to the table, and there are some problems with it, but overall this is a very positive development for Canadian businesses competing online, particularly when targeting customers in the USA or internationally.

10 Years of Success as One of Canada's Founding E-commerce Payment Processors

In 10 years we've worked with some of the largest brands in the world. We've worked with home based businesses. We've worked with everything in between.



Merchant Accounts.ca has grown into one of Canada's most recognizable names in the e-commerce payments industry. January 10, 2011 is our 10 year anniversary as a Canadian merchant account provider.

Starting Off Fresh in the New Year

Here I am with the first blog entry of the new year. 2010 had some major changes in store for Merchant Accounts.ca including a large migration project involving many of our Canadian clients onto a new and improved payments system.



Moving forward into 2011 we are looking at another exciting year. It most certainly will be an exciting year, because we are only several days away from our 10 year anniversary as a Canadian e-commerce payments provider! I can't believe it's been 10 years, but the calendar doesn't lie. During that time I've worked with many interesting clients and businesses, and I consider myself a very lucky person to have worked with such great people.



Going forward into the new year we are looking at the launch of a major new service offering to our clients. I can't release the official details yet, but it's tentatively scheduled for early in the second quarter of the year, so stay tuned to find out more information.



Seeing as it's January first (happy new year!), and that I should actually be taking a day off today, I am going to pry myself off the computer and finish up by wishing every one of our clients and business partners the best of success in the new year!

Facebook Time

I have to admit that I am late to the Facebook game. That is quite unusual considering how involved I am in SEO (search engine optimization) and how it has become a mission critical part of... is it every internet connected business on earth? Perhaps that perhaps may be an overstatement, but I should have neglected setting up a Merchant Accounts.ca Facebook group for so long.



Please take a swing by and add Merchant-Accounts.ca to your facebook account. Also, don't forget about our Twitter .